{"id":1008,"date":"2022-03-25T03:15:11","date_gmt":"2022-03-25T03:15:11","guid":{"rendered":"https:\/\/keeganpatrick.com\/?page_id=1008"},"modified":"2022-03-25T03:50:43","modified_gmt":"2022-03-25T03:50:43","slug":"fractional-cmo-services","status":"publish","type":"page","link":"https:\/\/keeganpatrick.com\/fractional-cmo-services\/","title":{"rendered":"Fractional CMO Services"},"content":{"rendered":"

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Fractional CMO Services<\/h1>\n

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marketing leadership for your growing business<\/h2>\n

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Leverage senior marketing leadership on a part-time, flexible basis for a fraction of the cost of a full-time CMO<\/p>\n

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What is a fractional cmo?<\/h2>\n

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Most companies with under $10 million in annual revenue lack proper marketing leadership. With full-time Chief Marketing Officer (CMO) salaries starting<\/em> at $160,000, it’s easy to understand why.\u00a0<\/p>\n

A Fractional CMO is a part-time, outsourced marketing executive who provides marketing leadership for a fraction of the cost.\u00a0<\/p>\n

Just like a normal CMO, a Fractional CMO is responsible for leading all marketing operations including marketing strategy, positioning, staff & agency management, and much more.\u00a0<\/p>\n

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Do You Need a Fractional CMO?<\/h2>\n

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In most cases, these growing companies have a few junior marketing staff members or agency partners running marketing operations – but they lack vision and purpose. Without proper marketing leadership, no one is focused on the long-term strategy and growth of the business. This leads to scattered marketing efforts, mismanaged budgets, inconsistent branding, and poor return on marketing investment.<\/p>\n

If any of this sounds familiar, you probably need a Fractional CMO.<\/p>\n

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What to expect from a fractional cmo<\/h2>\n

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A fractional CMO gives your business senior-level marketing leadership without the executive-level costs.<\/p>\n

I’ll work with your leadership and marketing teams to create realistic goals, an actionable marketing strategy, and manage the outcomes of your marketing team.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Defining a clear marketing vision” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”22px” _builder_version=”4.15.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Maximizing a lean marketing budget” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”22px” _builder_version=”4.15.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”High-level problem solving” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”22px” _builder_version=”4.15.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Enhancing your marketing tech stack” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”22px” _builder_version=”4.15.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Setting short-term and long-term goals” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”22px” _builder_version=”4.15.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Sourcing and managing marketing talent” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”22px” _builder_version=”4.15.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Sourcing and managing agencies ” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#FFFFFF” icon_placement=”left” image_icon_width=”22px” _builder_version=”4.15.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section” _builder_version=”4.15″ custom_margin=”||109px|||” custom_padding=”100px||110px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Feature” module_class=” et_pb_row_fullwidth” _builder_version=”4.15.1″ width_tablet=”80%” width_last_edited=”off|desktop” max_width_tablet=”80%” max_width_last_edited=”off|desktop” custom_margin=”|auto|45px|auto||” custom_padding=”40px||40px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ background_color_gradient_start=”#fcd21d” background_color_gradient_end=”#fcd21d” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/keeganpatrick.com\/wp-content\/uploads\/2022\/03\/PXL_20210903_125302365.PORTRAIT-scaled.jpg” title_text=”PXL_20210903_125302365.PORTRAIT” show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.15.1″ max_width=”85%” module_alignment=”center” max_height=”400px” custom_margin=”|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”8%” animation_starting_opacity=”100%” border_style_top=”ridge” box_shadow_style=”preset4″ box_shadow_horizontal=”15px” box_shadow_vertical=”15px” box_shadow_color=”#f9d220″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”7%||7%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.15.1″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” header_3_font=”|700||on|||||” header_3_font_size=”38px” max_width=”700px” module_alignment=”left” custom_margin=”5px||1px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

About Me<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.15.1″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”||14px|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

I’m a corporate marketing manager turned agency owner with over 10 years of marketing experience growing B2C businesses. I’ve worked with hundreds of marketing teams, agencies, and freelancers and can help you build your marketing dream team.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.15.1″ background_color=”#fcd21d” custom_margin=”|||” custom_padding=”100px||110px|||” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.15″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.15.1″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_color=”#FFFFFF” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#FFFFFF” header_2_font_size=”42px” header_2_line_height=”1.3em” header_3_font=”|700||on|||||” header_3_text_color=”#FFFFFF” header_3_font_size=”38px” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Are you a good fit?<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.15.1″ text_font=”Montserrat||||” text_text_color=”#353740″ text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”||50px|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Are you an online B2C business (e-commerce, digital products or courses, SaaS, etc.) with over $1 million in annual revenue? Do you lack proper marketing leadership and strategic vision? If so, let’s talk.<\/p>\n

Not quite to $1 million yet? Learn more about Marketing Coaching<\/a>.<\/p>\n

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Fractional CMO Servicesmarketing leadership for your growing businessLeverage senior marketing leadership on a part-time, flexible basis for a fraction of the cost of a full-time CMOWhat is a fractional cmo?Most companies with under $10 million in annual revenue lack proper marketing leadership. With full-time Chief Marketing Officer (CMO) salaries starting at $160,000, it’s easy to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/keeganpatrick.com\/wp-json\/wp\/v2\/pages\/1008"}],"collection":[{"href":"https:\/\/keeganpatrick.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/keeganpatrick.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/keeganpatrick.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keeganpatrick.com\/wp-json\/wp\/v2\/comments?post=1008"}],"version-history":[{"count":14,"href":"https:\/\/keeganpatrick.com\/wp-json\/wp\/v2\/pages\/1008\/revisions"}],"predecessor-version":[{"id":1088,"href":"https:\/\/keeganpatrick.com\/wp-json\/wp\/v2\/pages\/1008\/revisions\/1088"}],"wp:attachment":[{"href":"https:\/\/keeganpatrick.com\/wp-json\/wp\/v2\/media?parent=1008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}