Fractional CMO Services
marketing leadership for your growing business
Leverage senior marketing leadership on a part-time, flexible basis for a fraction of the cost of a full-time CMO
What is a fractional cmo?
Most companies with under $10 million in annual revenue lack proper marketing leadership. With full-time Chief Marketing Officer (CMO) salaries starting at $160,000, it’s easy to understand why.
A Fractional CMO is a part-time, outsourced marketing executive who provides marketing leadership for a fraction of the cost.
Just like a normal CMO, a Fractional CMO is responsible for leading all marketing operations including marketing strategy, positioning, staff & agency management, and much more.
Do You Need a Fractional CMO?
In most cases, these growing companies have a few junior marketing staff members or agency partners running marketing operations – but they lack vision and purpose. Without proper marketing leadership, no one is focused on the long-term strategy and growth of the business. This leads to scattered marketing efforts, mismanaged budgets, inconsistent branding, and poor return on marketing investment.
If any of this sounds familiar, you probably need a Fractional CMO.
What to expect from a fractional cmo
A fractional CMO gives your business senior-level marketing leadership without the executive-level costs.
I’ll work with your leadership and marketing teams to create realistic goals, an actionable marketing strategy, and manage the outcomes of your marketing team.
Defining a clear marketing vision
Maximizing a lean marketing budget
High-level problem solving
Enhancing your marketing tech stack
Setting short-term and long-term goals
Sourcing and managing marketing talent
Sourcing and managing agencies
I’m a corporate marketing manager turned agency owner with over 10 years of marketing experience growing B2C businesses. I’ve worked with hundreds of marketing teams, agencies, and freelancers and can help you build your marketing dream team.
Are you a good fit?
Are you an online B2C business (e-commerce, digital products or courses, SaaS, etc.) with over $1 million in annual revenue? Do you lack proper marketing leadership and strategic vision? If so, let’s talk.
Not quite to $1 million yet? Learn more about Marketing Coaching.